Twitter is a social media platform that is categorized as a micro blog (another example of that is Tumblr). Twitter has an average of 330 million active monthly users, making it one of the biggest social media platforms on the internet.
Even though Twitter is not as big as Facebook the advantage of Twitter for businesses is the possibility to connect with your target audience before they connect to you first.
Reasons Twitter is a great choice for you
As with other social media platforms, brand awareness is increased by being on Twitter. It also increases trust, customer service and increases the range of your marketing message.
Twitter posts all appear on the timeline of those who follow you, this is unlike Facebook, Instagram and other popular social media platforms.
Twitter makes it easier to connect with your followers and that makes it easier to build up a following compared to other platforms. Twitter users are also more active in their engagement to posts compared to Facebook.
Just like other social media platforms, Twitter has had the problem where accounts are purchasing followers/likes. Twitter has implemented strong regulations to combat this problem.
Follower count still matters, just like it matters on other platforms but engagement is a stronger metric for you to build a stronger marketing message and brand.
If you have the ability to add a social media platform to your marketing toolbelt Twitter is a very powerful option. Each platform has their strengths and weaknesses but even through the changes social media has brought, Twitter has kept its place among the top social platforms throughout the years.