Do companies need websites?
Even though websites aren’t a necessity for companies, they offer a lot of opportunities for grown online. The question is how much emphasis administrators consider the importance of increasing the visibility of the company online. Like with any new marketing endeavor it takes time for it to pay back the initial investment. However, with online marketing there are benefits that can be felt immediately. If information online is easily available it increases customer service at the same time as it lowers customer care cost. Some portion of the target market prefers to surf online and those visitors are potential clients that are now in your sales process.
Websites can also be used as a way to contact the company through an email form and/or a chat. Those options to contact the company lessens workload on staff as well as increases the number of clients the service staff can manage to help.
Today many companies do very well with only using social media. We don’t consider websites a necessity but it’s undeniable that since the beginning of the internet websites have been a good investment to grow the company. A website is an extension of the company that can be constantly grown and have not been made obsolete by any trends in the market such as what social media platform is the biggest at any given time.
Websites are a very strong marketing tool
Marketing online today is arguably a crucial part for the growth of any business and will continue to be a more important and effective part of the marketing efforts of any company. What has kept websites important even through the social media boom that we are still going through is that the website acts as the centre of the business online. It connects to all other sources that a company uses online, for example:
- Search engines
- Social media
- PPC campaigns
- Email marketing
Websites sell day and night
Even though the website may not be an ecommerce site it’s still a door to the company that’s available day and night, all year round, 24/7. This increases brand awareness and brand equity. An online visit can result in a sale or the individual is one step closer to doing business with you.
Websites connect the business
Just like websites, social media platforms are a great marketing tool. One of the main goals of social media platforms for businesses is to drive traffic from the social media platform to the company website. Whether it’s to a blog post, landing page or somewhere else on the website, by visiting your website the prospective customer is further along the sales journey.
Websites build trust
Having a beautiful website builds trust. We only shop with companies that we know and/or trust. Consumers today are so active online that online web browsing may be considered the new “window shopping”. The biggest part of the sales process happens online at home. Today’s consumer wants to know what’s available and how much it costs before they purchase.
What CMS [Content management system] should you use?
Today there are many CMS to choose from, some that require expertise and others that only require a free day in your calendar to set up. There is no one CMS better than all the others, they have their strengths and weaknesses.
The most popular CMS are:
We at Skrefið believe in open source projects and systems, that’s why we use WordPress which also has the biggest user base which fuels progress in an open source environment. Joomla and Drupal are also open source, it’s good to weigh in the pros and cons based on your specific needs, your team and of course the financial capacity.
No matter what CMS fits your needs best, a beautiful and user friendly website is an important investment that’s worth doing well.